Business and Marketing

Writer: Francesca Gulman It has become clear that influencers are now part of luxury brand marketing, often being brand ambassadors and collaborators. Whether through paid partnerships, PR gifting, or exclusive event invitations, luxury brands are strategically partnering with influencers to connect with their audiences. In many cases, these influencers have become the new faces of high-end fashion and beauty, going against traditional luxury. But at what point do influencers

Writer: Evie Webley The exponential growth of COVID-19 cases in Spring 2020 led to a national lockdown imposed by the government, in an attempt to reduce the spread of the disease. All non-essential shops and businesses were ordered to close, and the British population were instructed to stay at home, except for shopping for necessities, medical requirements, travelling to work as a key worker, and for daily exercise. All employees, except key workers (nurses, doctors, carers

Writer: Josie Mawdsley Matcha has shot to popularity in recent years due to the aesthetic vibrant green beverages it creates and the...